Jesse Gregory James April 19, 1969 is an American television personality and CEO of West Coast Choppers, a manufacturer of custom-made motorcycles. James was the host of the reality TV Jesse James is a Dead Man on Spike TV, and of reality series Monster Garage, on the Discovery Channel, and the focus of the documentary Motorcycle Mania, also on Discovery. James also appeared in the Tony Hawk's Underground 2 video game.
* 1 Career
o 1.1 Custom motorcycles and cars
o 1.2 Other business ventures
o 1.3 Television
* 2 Personal life
* 3 Legal troubles
* 4 References
* 5 External links
Custom motorcycles and cars
After several years as the bodyguard with Danzig and occasionally for other heavy metal bands such as Slayer and Soundgarden, James opened West Coast Choppers in his mother's garage in 1992. The company grew quickly and soon moved to a larger facility for select customers and companies. About 200 bikes have been built at West Coast Choppers. West Coast Choppers is also sponsoring race teams in Top Fuel Drags and Super Late Model NASCAR. James recently bought custom car business Austin Speed Shop and has expanded into the custom car business. James has also built and is racing an off-road Trophy Truck and a Figure-8 race car.
Other business ventures
He is the owner of the Cisco Burger restaurant, which opened on April 28, 2006, just down the street from West Coast Choppers. The 1950s style hamburger stand — named after his beloved pit bull who is now deceased — features Angus beef burgers, low-fat burritos, organic vegetables, and biodegradable wrappings. James also has partial ownership in the South Austin Speed Shop in Austin, Texas.
Other business ventures include the Chopperdogs fan club and the Jesse's Girl clothing line. Since 2006, James has nationally published Garage magazine.
In 2000, the Discovery Channel made the documentary Motorcycle Mania, which chronicled James' everyday life. Following the success of the documentary, the Discovery Channel approached James with an offer to host a new show called Monster Garage where James and a crew of mechanics modified vehicles under a short deadline.
James later established Payupsucker Productions, under which he produced shows like History of the Chopper, Iraq Confidential with Jesse James and Green Scream, in which James plans to break the land speed record with an eco-friendly hydrogen car.
Through James' show "History Of The Chopper" there are also glimpses of his involvement with the Hells Angels and other 1% outlaw motorcycle clubs.
He appeared on the second season of Celebrity Apprentice. Each celebrity played to raise money for a favorite charity; James selected to play for the Long Beach Education Foundation. Due to his poor performance in raising funds, James was fired by Donald Trump on the second-to-last show (ultimately placing 3rd) which aired May 3, 2009.
His show Jesse James is a Dead Man premiered on Spike TV on May 31, 2009. The show features James doing death defying stunts. The first episode set a ratings record for Spike, drawing the largest audience ever for an unscripted series on the network, with 2 million viewers. The show is produced by Spike TV, BASE Productions and James' company, PayupSucker Productions.
In conjunction with that appearance Marvel Comics created a special one-shot comic book where he evades death once again after considering retirement, and made it available in comic book stores for free distribution.
James has appeared on an episode of Street Customs where he had his pickup truck customized by West Coast Customs.
He appeared in an ad for T-Mobile's Google cell phone with Whoopi Goldberg and Phil Jackson.